Creative & DecorationTop 7 Unique Ink Methods to Decorate Water Bottles
Decorated water bottles is one of the thousands of products in the promotional product (swag) industry, as well as one of the more popular.
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Top 7 Unique Ink Methods to Decorate Water Bottles
Decorated water bottles is one of the thousands of products in the promotional product (swag) industry, as well as one of the more popular.
Dimensional MarketingWhere’s The Rest of it?
Generally speaking — and particularly with B2B promotions — the primary objective of a dimensional marketing program is to land a face-to-face meeting with the targeted decision maker.
Dimensional MarketingBehold the Lowly Refrigerator Magnet
I must confess: Refrigerator magnets are my all-time favorite promotional products. Alas, those inexpensive versatile items get little respect. Are they wildly creative? No. Are they typically unique?
FAQHow Long is a Piece of String?
A silly question, yes? And the answer can only be, “twice as long as half its length.” Yet over the years, I’ve had many prospects and clients who pose similar queries, such as “How much does a promotional program…
Trade Shows & EventsDID IT DROP?
If you’ve ever launched a direct mail campaign – and especially one that involves promotional products – you’ve probably asked that question at each date of the planned mailings.
FAQYou Want it When?
There’s an old adage in the ad biz: RUSH jobs take twice as long, cost double, are only half as good, and always have to be redone. Some of that may sound illogical.
Dimensional MarketingCalendar It…Again and Again and Again?
Here comes December, and along with it come promotional calendars of all shapes, sizes, and styles. I get ‘em each year, don’t you?
Dimensional MarketingYou’ve Got Mail (or Do You?)!
Remember that audio prompt from the early days of AOL? Boy, how things have changed…and how e-communications have inundated the marketing mix. And it’s not just email anymore.
Promotional MarketingYou Don’t Like It?
Advertising is not an exact science. The industry loves to coin terms and phrases that make it appear to be such, but that’s just part of the ad biz’s perpetual hype and ongoing effort to make marketing seem like…
Promotional MarketingAll Work and No Play?
When you’re considering promotional products – either on your own or, I’d hope, per the direction of a properly developed program – are you drawn to practical stuff and away from just-for-fun items?
Trade Shows & EventsTrade Show Traffic Jam, Anyone?
You’ve paid for space at a trade show, you’ve paid to create your booth, you’ve booked travel and lodging for your representatives, but now what?
FAQHow Fast Can I Get Imprinted Promotional Products?
When I answer the phone and hear a panicked voice ask, “How fast can I get an imprinted…?” I generally ask, “How much are you willing to pay?” If you have unlimited funds, we may be able to perform a miracle.
Dimensional MarketingCan B2B Teach B2C?
For the most part, business owners/operators see tangible advertising promotions as mainly applying to B2B companies (meaning business-to-business enterprises).
Case StudiesThe Perfect “Thank You” for Referring Partners!
Objective: Thanking Referral Partners for referrals! A company that provides comprehensive payroll services, needed a way to thank CPAs for referring payroll business to their company.
Employee RecognitionAre You Ignoring Your Fan Base?
O.K., so when you think of your business’s fans, you think of your customers, right? But really, who’s more interested in your company’s success: those who buy from you or those who work for you?
Case StudiesGetting in Front of C-Level Executives
Objective: Getting in front of C-Level Executives A financial software package company wanted to build company and product awareness among CFOs of large, multi-national organizations in North America and to secure…
Case StudiesStrategic Trade Show Campaign Resulting in a Measurable Sales Increase!
Objective: To Reinforce Logo Identity and be a Regional Leader The objective was to to reinforce logo identity and to position their company as a knowledgeable, regional leader in the their industry.
Promotional MarketingIT’S AS EASY – AND COMPLICATED – AS 1-2-3!
The true power in promotional products is not just in their keepability or getting the “envelope” opened, it’s equally (if not more so) in recognizing a concomitant dimension to dimensional marketing.
Promotional MarketingSO WHAT’S IN IT FOR ME?
Sounds cynical, greedy, or selfish, doesn’t it? But at one time or another, we’ve all thought or said the same thing, at least when we’ve received some kind of pitch in the mail.
Product SpotlightTired of Seeing the Same Old Journals?
This 4″ x 6″ sophisticated and different journal is extremely well-made with a functional design.
Product SpotlightHottest New Spring Product – Fidget Spinners!
I am not joking! This is the hottest product to hit the market in years. Stores can’t keep them in stock. Parents are scrambling to find them. Just one of the many style What are they?
Product SpotlightKeep Cold Pressed Juice Pressed!
THE BEST SOLUTION TO KEEP YOUR BEVERAGE FRESH AND NUTRITIOUS The patented and unique smoothie tumbler has features like no other! It is the best solution to keep your beverage fresh and nutritious .
Promotional MarketingARE YOU A HOARDER?
Promo products aren’t free. We all know that. But the less the investment in those products is exploited, the more bottom-line expensive they become. Years ago, I had a client in the shipping industry.
Product SpotlightWorld’s Classiest Water Container
Matte Black with copper, gold, silver or nickel All boundaries are broken with this incredible water container! The Liberty Canteen has no limits. It boasts all the latest features and style.
Promotional MarketingDo Promotional Products Turn You Off?
Let’s be real here. When someone talks to you about promotional products, you think of pens, coffee mugs, refrigerator magnets, and all the other cheap-o geegaws and trinkets that simply chew at your bottom line.…
Trade Shows & EventsAmazing Advertising Cube…a Magical and Emotional Branding Experience
It’s the Amazing Advertising Cube! The Advertising Cube is a timeless and innovative promotional product tool for desk-top advertising and branding.
Product SpotlightLife’s a Beach….Creative Advertising with Beach Towels!
Life’s a beach…or so we’d all like. And a beach towel certainly hints at that implied fun – lakeside, poolside, or surfside.
Product SpotlightDrive Your Promotion with Golf Items
Mark Twain said, “Golf is a good walk spoiled.” Of course, that was long before the advent of electric golf carts. But surely Twain was at least familiar with the 19th hole.
Case StudiesThwart a Threatened Hostile Takeover
A British Columbia credit union was threatening a hostile takeover. First Heritage decided to try to round up member awareness and support to block the attempt.
Trade Shows & EventsNot Just a Conference but a memorable EXPERIENCE
The word “experience” is defined as the totality of the cognitions given by perception; all that is perceived, understood, and remembered.
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